ExxonMobil Corporate Branding // Broadcast & Digital
This was the first work we made to launch the new tagline, "Energy lives here". The idea behind the line is that energy is present in nearly everything we do and touch throughout the day. // Role: Senior Creative Director/Art Director.
Corporate branding work for our "Energy Lives Here" campaign. The idea behind the campaign is that nearly everything uses energy in some way, from the products and food we consume to the lights and heat in our homes. ExxonMobil not only provides that energy, but is also researching ways to provide alternatives, and to make current energy more efficient. // Role: Senior Creative Director/Art Director
The following is a pre-roll short, made as a companion piece for the above "Egg" film. The notion being that, without energy, there'd be no videos online. In fact, there wouldn't be anything online.
These next two films highlight some of the work ExxonMobil is doing, both in the lab and out in the world.
Below is the anthem film that introduced the new tagline, “Energy lives here” as a way to think about the role of energy in our everyday lives, followed by two other films that speak to more specific energy uses.